WELCOME TO BEHIND THE STANDS...

WHERE SPORTS & STRATEGY COLLIDE

Step into the sports industry boardroom with Behind the Stands, where we bring you insights and expertise from the most influential and exciting voices in the world of sports. We’ll talk to the businesses, leaders, and innovators, as they share the stories, strategies, and experiences shaping the industry both on and off the field of play. This is 'Behind the Stands' – where sports and strategy collide.

MEET YOUR HOST...

SID SUTTON

Sid Sutton honed his commercial skills in the city of London, where he led mergers and acquisition deals for some of the UK's largest corporations, before transitioning into the role of CEO at Sale Sharks FC, one of Europe's oldest and most ambitious rugby clubs. At the helm, Sid expertly guided the club through the Covid pandemic and helped further strengthen their reputation as one of Premiership Rugby's most formidable teams. Sid's unique professional journey encompasses the high-stakes world of city finance with the dynamic realm of elite sports boardrooms, bringing a rare and invaluable blend of commercial acumen and sports business management to the Behind the Stands mic.

LISTEN ON YOUR PREFERRED PODCAST PLATFORM FROM FEBRUARY 2024!

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